Launchedin 2007 as an online shopping site, Guismono, featuring weird but funky dolls by Thai designer Piyanch "Tonn" Sirikulchayanont, quickly drew thousands of browsers.
Today, fans of his signature Gugu doll with its wide orane mouth and playful accessories, can shop in real time, a the store he opened last year in the hig-end Crystal Mall on Ekamai-Ramindra Road as well as at his recently opened boutique at Navamin City Avenue.
Tonn came up with the idea for his Gugu doll several years back while preparing for a textile art project in Sweden. He returned home to Bangkok in 2001 and started selling the dolls, along with T-shirts, mugs and canvas bags under the name Guismono, marketing them through Propaganda and Zen then online on a Japanese website.
"The name comes from worlds the Swedish use when referring to a ghost's voice," he says.
His products received such a warm welcome that in 2008, he teamed up with friends and opened the Crystal Mall store. It's stocked not just with Gugu dolls and his other accesories but also decorative items by other Thai labels and funky miorts from the West.
The new branch at Navamin City Avenu on Nawamin Road area has more space and offers a wide range of toys and collectible items along with gadgets from Korea, Japan, the US, Taiwan and China.
"We also stock design products by Applique, ETC and Propaganda," says partner Anocha Chanyaem. "Our store facuses more on smallers stuff like gadgets, clock, toys and collectible items from aboard."
Tonn's fans will find plenty of Guismono's products too, including Gugu dolls, plastic tote bags, pencil cases, bottle and canvas bags. It's a great plce to shop for home and for friends, with a selection of splendid products such as ETC's paper clips and glass vases, Propaganda's colourful bins, quality toothbrushes by One Morning as wellas Lenarai's iconic figures inspired by the songs-for-life and Carabao.
Also on sale are iPod cases and speakers from Korea, Lego-like lapms, wire holders form Hong Kong, King Banana stationery, snake & shooter ladder games from Japan plus bubble-head figures inspired by President Obama, Spiderman and Demonique form the US, cigarette-shaped lighters, wall clocks, wooden chess games and music boxes from Taiwan.
>> AT A GLANCE
Guismono is on ground floor of Navamin City Avenue mall on Kaset-Nawamin Road and is open daily form 11am to 10pm. Visit www.Guism.com
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